Product Launch, 2019

Puffco historically is a more masculine leaning cannabis concentrate company. For the launch of their white and rose gold Limited Edition Peak we decided to go in a completely different direction – rethinking one of the most misunderstood feminist icons of mythology, Medusa. 

Our version combined the worlds of ancient Greek busts and futuristic cyborgs to create an agendered hero that will turn you to stone after one hit.

This is the first product I’ve named. The defining details of this colorway correspond to symbols of the story – the white stone, the gold mirror reflection of Perseus' shield that he uses against Medusa, and the filigrana spiral details on the inner cone representing her iconic snake hair.

Client: Puffco
Creative Director: Kirk Summers
3D Renders: Glare LA
Photographer: Jacob Fischer